Skip to main content
Search

Quilter global experience language

The Quilter Global Experience Language (GEL) provides guidance and patterns to support you when building within our digital estate. Our unique design system allows us to deliver sites that meet a consistent and industry standard user experience for all our websites, social presence and email marketing campaigns.

Brand guidelines

Our Quilter brand guidelines are here to make sure we all apply the Quilter brand consistently and coherently.

These guidelines provide a detailed view on use of the Quilter logo, imagery, tone of voice, colour and font.

View the Quilter brand guidelines

Design patterns

Use the design patterns as your guide for building websites for Quilter.

Blocks patterns & guidance

Detailed guidance on how to use our blocks - these include concertina blocks, general content blocks or article blocks that we often use at the top of new releases and articles.

Card patterns & guidance

Complete guidance on how to use the 'cards' within the website. These including cards to show people profiles, focus on a important piece of contact or providing a list of items.

Core components

Detailed guidance on the core areas of our websites - these mainly focus around navigation and guiding the user to the correct area of the sites.

Templates

Our template guides provide example pages and recommended approaches in order to build the highest quality pages that meet best practise guidelines for SEO, readability and usability.

Contact us

For all queries relating to the use of the Quilter design system, digital standards, user testing and accessibility please contact Ross Clarkson.

For all Quilter brand queries please contact Sarah Ireland.