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The Quilter brand

A brand is more than a logo. It is everything from the way we look, to the way we speak and way we act.

At Quilter we want to help people prosper by living our values and being dependable, pioneering and stronger together. Our brand helps communicate this purpose while being distinctive and recognisable.

Brand purpose

"To help create prosperity for the generations of today and tomorrow"

We measure this through our ability to create wealth for clients, the positive impact we have on their lives, and our broader contribution to the industry and the society in which we operate.


How we achieve this

Who we are:

✔   Trustworthy and dependable

✔   Stronger together

✔   Pioneering, modern and fresh

✔   Accessible and open

✔   Have pedigree and longevity

Who we are not:

✖   Formal and corporate

✖   Complex and confusing

✖   A new kid on the block

✖   Dark and closed

✖   Old and crusty