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Brand guidelines

One business, one strategy, one brand

The Quilter brand guidelines are here to make sure we all apply the Quilter brand consistently and coherently.

A brand is more than a logo. It is everything from the way we look, the way we speak and the way we act.

Our brand is the outward manifestation of our purpose (helping people prosper) and values (dependable, pioneering & stronger together) and has been designed to be both recognisable and distinctive in the crowded wealth management market.