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Colour

The Quilter brand is predominantly white to help our communications stand out and clearly communicate the necessary information.

We have a selection of three greens that are used for our:

  • logo
  • descriptor
  • headlines
  • calls to action
  • Quilter pattern.

Greys are supporting colours and should be used for charts/diagrams.

Please ensure that Quilter green is used for headlines and black is used for body copy within brochures, PowerPoint documents and MS Office-produced material.

On quilter.com the body copy text is #333333.

Primary colours

Quilter green
C 90
M 7
Y 96
K 28

R 15
G 123
B 63

HEX #0F7B3F

PMS 7732
Quilter mid green
C 93
M 0
Y 100
K 3

R 21
G 152
B 71

HEX #159847

PMS 355
Quilter light green
C 88
M 0
Y 94
K 0

R 22
G 159
B 80

HEX #169F50

PMS 2257
Black
C 0
M 0
Y 0
K 100

R 0
G 0
B 0

HEX #000000
Grey 1
C 0
M 0
Y 0
K 55

R 144
G 144
B 144

HEX #909090
Grey 2
C 0
M 0
Y 0
K 40

R 176
G 177
B 177

HEX #B0B1B1
Grey 3
C 0
M 0
Y 0
K 20

R 217
G 217
B 217

HEX #D9D9D9
Grey 4
C 0
M 0
Y 0
K 10

R 236
G 236
B 236

HEX #ECECEC
White
C 0
M 0
Y 0
K 0

R 255
G 255
B 255

HEX #FFFFFF

Secondary colours

There will be instances when secondary colours are required for communications e.g. graphs and diagrams. We have two additional greens that can be used in the first instance.

These secondary colours should only be used to help communicate information in the form of graphs and diagrams that would otherwise not be clear without a broader palette.

Tints

The secondary colours can appear in their specified tints. They may appear in tints of 70% & 40%. When used as background. Please follow the chart on the right to understand what colour text should be used to overlay each tint.

Dark green
C 92
M 14
Y 98
K 55

R 0
G 85
B 34

HEX #005522
Highlight green
C 77
M 0
Y 88
K 0

R 35
G 170
B 77

HEX #24A94D
Indigo
C 85
M 70
Y 15
K 30

R 58
G 67
B 113

HEX #3A4371
Blue
C 80
M 20
Y 10
K 20

R 68
G 131
B 170

HEX #4483AA
Turquoise
C 70
M 0
Y 30
K 0

R 109
G 180
B 186

HEX #6DB4BA
Quilter mid green
C 93
M 0
Y 100
K 3

R 21
G 152
B 71

HEX #159847
Yellow
C 0
M 10
Y 70
K 0

R 248
G 223
B 107

HEX #F8Df6B
Orange
C 0
M 30
Y 70
K 0

R 234
G 188
B 99

HEX #E8BC64
Coral
C 0
M 60
Y 60
K 0

R 214
G 128
B 99

HEX #D68063
Maroon
C 10
M 90
Y 30
K 40

R 129
G 41
B 76

HEX #81294C
N Indigo
C 60
M 50
Y 40
K 30

R 97
G 97
B 106

HEX #61616A
N Blue
C 30
M 10
Y 10
K 0

R 194
G 210
B 222

HEX #C2D2DE
N Turquoise
C 40
M 0
Y 20
K 0

R 178
G 213
B 210

HEX #B2D5D2
N Green
C 40
M 10
Y 30
K 0

R 175
G 197
B 185

HEX #AFC5B9
N Yellow
C 10
M 10
Y 30
K 0

R 231
G 223
B 191

HEX #E7DFBF
N Orange
C 30
M 30
Y 40
K 10

R 172
G 161
B 143

HEX #ACA18F
N Coral
C 10
M 20
Y 15
K 0

R 224
G 208
B 207

HEX #E0D0CF
N Maroon
C 40
M 50
Y 40
K 20

R 135
G 115
B 117

HEX #877375

Digital

To ensure that our primary buttons have a high degree of contrast (4.5:1) to meet accessibility guidelines, the colour: #008A10 is used.

Graphs

Please be sure to use our primary colour palette for all graphs except for circumstances when more colours are required.

In this instance, please use the secondary colours only once you have used all primary colours. This includes the greens and greys.

Get in touch

Please contact the brand team for more guidance.