Brand guidelines

Here you can see the core brand elements. They will form the starting point for any marketing collateral.
Brand guidelines
The Quilter brand

The Quilter brand
The Quilter brand

Quilter logo

Quilter logo
Quilter logo

Fonts

Fonts
Fonts

Colour

Colour
Colour

The Quilter pattern

The Quilter pattern
The Quilter pattern

Photography

Photography
Photography

Tone of voice
Tone of voice

Digital content principles
Design patterns

Our design system has been created using the latest version of our chosen Content Management System (CMS), EpiServer, allowing us to build the next generation of Quilter public websites in a compelling and consistent fashion.
Design patterns
Production checklist

Production checklist

Core Components

Core components are elements which are already incorporated into the design and layout of the site.
Core components

Blocks

Blocks are standalone elements that are the main components for creating webpages.
Blocks

General content block

Article block

Concertina block

Cards

Cards are flexible elements that display content in a usable and clear way.
Cards

Spotlight card

Promo card

List card

Containers

Containers are used to hold other cards and blocks. Containers provide additional options for structuring your page.
Containers

Card holder

Templates

Templates are the standardised version of how we display our most common pages
Templates

Image sizes

Simple overview of all the images sizes we use within our blocks and cards.
Image sizes
Digital standards

Digital standards
Digital standards
Accessibility

Accessibility
Accessibility
User research & testing

User research & testing
User research & testing

Contact us

For all queries relating to the use of the Quilter design system, digital standards, user testing and accessibility please contact Ross Clarkson.

For all Quilter brand queries please contact Sarah Ireland.